The Shantou Intermediate People's Court, Guangdong Province made a ruling in September 2017 that the BELA-branded products infringed the copyright of the LEGO Group and also constituted unfair competition against the LEGO group for the production and sale of these products, etc. This is the first time that the LEGO Group has brought an anti-unfair competition lawsuit against counterfeit product manufacturers in China and won the case.

The above lawsuit is aimed at two counterfeit product manufacturers in China that have long produced and sold almost entirely the same products as LEGO's. The judgment came into force in November 2017.

The Shantou Intermediate People's Court made the judgment that the two Chinese companies infringed the copyright of the LEGO Group, and should immediately stop copying the packaging and logo of the LEGO products concerned. At the same time, the Court found that the series products of LEGO group are well-known commodities (the products involved in the case are “good friend” series of Lego products) whose unique name and distinctive decoration could be recognized by consumers and be connected with the LEGO Group, which should fall into the protection scope of Anti Unfair Competition Law in China.

Peter Thorslund Kjær, Vice President of legal affairs at the LEGO Group commented: "We are very pleased with the ruling by the Shantou City Intermediate People's Court, which we see as a strong indication of the continued focus on IP protection and enforcement by the Chinese courts and responsible authorities. And such focus is important for the continued development of a favorable business environment for companies operating in the Chinese market. "

The LEGO Group is an enterprise founded in 1932, headquartered in Billund, Denmark and has now become the world's leading toy manufacturer. Not long ago, Beijing High People's Court judged in a case that "LEGO" and the Chinese equivalent "乐高" were well-known trademarks in China.


(Adapted from the Sohu Financial News)


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